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HISTORY OF VERSACE (IG @fashionspeak)

 Gianni Versace 

Gianni Versace S.r.l. (Italian pronunciation: [ˈdʒanni verˈsaːtʃe]), usually referred to as Versace (/vərˈsɑːtʃeɪ/ vər-SAH-chay), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors.The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. Gianni Versace being a native of Calabria, in the ancient Magna Grecia (Greater Greece), the company logo is inspired by Medusa, a figure from Greek mythology.



History and operations

 

In 1972, Gianni Versace designed his first collections for Callaghan, Genny, and Complice. In 1978, the company launched under the name "Gianni Versace Donna” and opened its first boutique in Milan's Via della Spiga. Gianni independently controlled much of the brand, from designing to retailing. In 1982, the company expanded its offerings to include accessories, jewelry, home furnishings, and china. In 1993, Donatella Versace added the Young Versace and Versus lines. In 1994, the brand gained international coverage from the black Versace dress of Elizabeth Hurley, referred in the media as "that dress".

 

Versace

has designed for various music artists, including stage and album cover costumes for Elton John in 1992 and outfits for Michael Jackson. Versace also designed clothing for the Princess of Wales and Princess Caroline of Monaco.

After the murder of Gianni Versace in 1997, his sister Donatella, formerly vice-president, took over as creative director, and his older brother Santo Versace became CEO. Donatella's daughter Allegra Versace was left a 50 percent stake in the company, which she assumed control of on her eighteenth birthday.

In 2000, the green Versace dress worn by Jennifer Lopez at the Grammy Awards gained extensive media attention. The dress was voted the fifth most iconic dress of all time and Elizabeth Hurley's black Versace dress was voted most iconic dress of all time, according to a 2008 Daily Telegraph poll.

VERSACE EROS PARFUM

Masculine and confident, the Eros Parfum is a sensual fragrance that fuses woody, oriental and fresh notes, creating a powerful perfume that evokes Eros - the god of love. "I envisioned an heroic, passionate man, almost a Greek God. The fragrance is made up of notes that express sensuality and power, an extreme force," says Donatella Versace.

ABOUT THIS ITEM

  • Eros Flame by Versace for Men 3.4 oz Eau de Parfum Spray: Buy Versace Colognes - THE SPARK OF TRUE LOVE IS THE DREAM THAT EACH OF US PURSUES. TRUE LOVE CAPTURES THE SOUL, BODY, AND MIND AND NEVER LETS YOU GO. IT TAKES YOUR BREATH AWAY BECAUSE WITHOUT YOUR BELOVED, YOU NO LONGER FEEL COMPLETE. TRUE LOVE CONSUMES EVERYTHING IN AN ETERNAL FLAME OF PASSION. - DONATELLA VERSACEDetails Provided by Versace
  • Item Condition: 100% authentic, new and unused. Versace Eros Flame for Men 3.4 oz Eau de Parfum Spray.

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