Gianni Versace Gianni Versace S.r.l. ( Italian pronunciation: [ˈdʒanni verˈsaːtʃe] ), usually referred to as Versace ( / v ər ˈ s ɑː tʃ eɪ / vər- SAH -chay ), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors.The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. Gianni Versace being a native of Calabria, in the ancient Magna Grecia (Greater Greece), the company logo is inspired by Medusa, a figure from Greek mythology. History and operations In 1972, Gianni Versace designed his first collections for Callaghan, Genny, and Complice. In 1978, the company launched under the name "Gianni Versace Donna” and opened its first boutique in Milan's Via della Spiga. Gianni independently controlled much of the brand, from designing to retailing. In 1982, the company expanded its of...

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